Apparently, Fullscope intends to help us know our most engaged audience on Periscope. The one thing it doesn’t mention, is how it measures engagement. What does it mean exactly if a person has a high or a low engagement score? How can one become more engaged?
This post is part of a series of blog posts on mistakes made by Periscope analytics programme developers. I do not intend to shame these websites or developers: I think they are doing a great job in helping us gain insights regarding our Periscope broadcasts. These blog posts are intended to help current and future developers improve their products, so that we will all have better insights into our Periscope statistics.
Fullscope advertises itself as follows:
Here is one of my most engaged viewers, according to Fullscope:
The fact that Howard is my number 1 engaged viewer seems to have something to do with the number of scopes he has watched, the number of comments and hearts he has given during those broadcasts and the amount of time he has been in my broadcasts. It’s not clear what the 11.1% exactly means, nor how these factors weigh in to the overall engagement score.
Tip for Periscope analytics programme developers: be transparent and explain clearly how you’re measuring what you’re measuring.