Bloomberg interviewed Kayvon Beykpour, CEO of Periscope about Periscope in 2016. What will be the big milestones? Here are the highlights from the interview!
Periscope in 2016
Focus on content discovery
A 100 million broadcasts have been created on Periscope so far! When you have that much content, Beykpour says, content discovery needs to be easy and fluid and powerful. “You’ll see a lot more from us in letting you discover content that’s interesting and content that you’re likely to want to watch.” He mentions that they “want to give broadcasters more creative tools” and that there will be “more exciting integrations with Twitter”.
When asked about the option to permanently archive broadcasts, Beykpour mentions they’ve been thinking about it a lot. “We heen seen one too many broadcasts that just deserve to live on. Weather it’s the refugee crisis or something else that you just want to keep. We think broadcasters should have the choice to keep their content around. That’s another thing you will see from us coming up soon. (…) We’re not announcing availability yet, but we want people to have the choice.”
Dealing with harassment
Kayvon Beykpour acknowledges the problem of harassment during scopes: “Harrassment and trolling is a problem on the internet and it’s particularly important for live video to make sure that that’s addressed and handled with care.” He continues to say that the biggest aspect of one of Periscope’s upcoming releases is “improved tools around moderation”. This consists of three parts:
- Algorithmic intelligence, of which Beykpour acknowledges that it is fallible.
- Real time community moderation.
- Transparency: letting people know “this person was marked as being abusive and they can no longer comment, because guess what, the tribe has spoken”.
Beykpour mentions this can have a variety of implications for broadcasters, depending on how severe the crime is. He didn’t mention any more specifics than no longer being able to comment.
At the moment people can watch Periscope on the web (he calls this the ‘consumption experience’), but they’re not able to actively participate in them. Kayvon Beykpour says that they’re “really excited to do more with web beyond just that.”
Periscope just released the possibility to watch Periscope videos live in your Twitter feed. At the moment that’s only possible on iOS devices, but this will be soon be available for Android and the web as well.
Integration with devices like drones & cameras
Beykpour: “We’re really excited about that space, nothing specific to announce now, but I would love to do this [being on an interview] again sometime soon.” He also says they “think there’s a lot of other things we can do with other cameras”.
For the moment Periscope’s focus is on “building a product that people love to use”. Beykpour says they know they can make that into a sustainable business and focus on monetisation afterwards. “Right now the focus is still: making people love Periscope” through investing in “the Periscope real estate itself” as well as in integrations with Twitter.